Technical Skills for e-Commerce Business
The skills required for ecommerce lie somewhere between the hard, prescriptive assumptions of the general technology follower, and the soft, all-purpose requirements that are often times associated with business change.
An example of the former assumption is the idea that anyone wishing to get involved with ecommerce needs to learn HTML or Java. It is definitely true that anyone who is seriously interested in business-consumer ecommerce needs to have enough online experience to emerge successful in the competition.
You need to have specific and expert experience in buying products online, comparing service levels among competitors and forming opinions about good interaction design. Nevertheless, it does not necessarily mean that you have to be a visual ecommerce developer
or designer.Problem Solving
Aside from the technical skills, the field of ecommerce also requires businessmen to have the necessary problem-solving skills and customer orientation. Of course, you need to be armed by enough knowledge to address whatever problems that may occur along the way.
For bigger ecommerce groups, it would be best if each team member has the skills to solve problems of systems compatibility, sales message construction, or traffic variability depending on their specific roles and the composition of the team.
Above all, the most important skill found consistently among ecommerce practitioners at all levels is the ability to perceive and articulate their work as a crucial aspect of business strategy.
Where it is successful, ecommerce feels like a crusade. It isn’t about fashion or merely incremental benefits, but an element in the reinvention of the business. In the past, we expected business leaders to take responsibility for the “vision thing” while their followers made it stand up.
Customer Service Skills
Customer service is not just merely about selling something. There’s more to it that will make you endeared to your clients at a deeper level. If your customer complains about problems with the product, you should be quick and more than attentive to address the varying concerns of your clients.
Think of this: running an ecommerce business is not really all about selling something. It’s actually all about giving your customers the excellent experience that will make them want to deal with you every now and again.
Writing Skills
No e-Commerce business will survive without quality content as the core of its marketing endeavors. Quality content does not just mean writing informative blogs. If you maintain a social media campaign, you need to be interactive and convincing to connect with your niche market.
When posting something on your e-Commerce site, you need to be vivid and specific with your descriptions about the products that you’re selling. The quality image plus the quality content make up for excellent marketing campaign that will make your clients want to more about your website.
SEO Skills
No matter how excellently designed your website is, the flashes and bright colors won’t have significant impact unless you properly promote your websites. There are different skills to consider on this, including keyword research, analytics, offpage and onpage SEOs and so on.
It’s important to familiarize even the basics so even on your own, you can optimize your website and make sure it appears on Google’s search engines.
About Author
Manilyn Moreno is a freelance online marketer and content writer. At present, she’s a contributor for www.bettercater.com
where she writes articles on event planning, recipe costing, and catering software.
